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#Bill Mitchell

Bronze 1971 Buick Riviera boat tail coupe under bright showroom spotlighting
Car Features

The Shape That Split the Showroom Floor in 1971

Nora Beckett · · 8 min
Classic Cadillac Eldorado tailfin design, three-quarter front view
Car Features

Designing the Eldorado: Harley Earl, Bill Mitchell and the Tailfin Era

Nora Beckett · · 9 min
1967 Cadillac Eldorado front-wheel-drive coupe, three-quarter front view
Car Features

The 1967 Eldorado: Cadillac's Front-Wheel-Drive Revolution

Tom Ramirez · · 9 min
Silver 1971 Buick Riviera boattail coupe in a design studio setting
Car Features

Bill Mitchell and the Boat-Tail Riviera He Fought For

Sarah Whitfield · · 6 min
1971 Buick Riviera boattail in bronze on a coastal road at sunset
Car Features

1971: The Year the Riviera Grew a Boat-Tail

Jim Vasquez · · 7 min
1965 Buick Riviera in maroon parked on a city street at golden hour
Car Features

The 1965 Riviera and the Art of Restrained Flash

Sarah Whitfield · · 7 min
The 1965 Mako Shark II Corvette concept car at an auto show, displaying its iconic dark blue-to-silver gradient paint scheme inspired by Bill Mitchell's mounted mako shark
History & Heritage

Mako Shark II and the Corvette C3: the concept that built a generation

Tom Ramirez · · 9 min
Bronze Buick Riviera boattail rear three quarter view at a marina at dusk
Car Features

The Boat-Tail Riviera as Design Icon: Personal Luxury as Art

Nora Beckett · · 9 min
Silver 1963 Buick Riviera on a wet reflective city street at night
Car Features

The 1963 Buick Riviera: The Debut That Changed Buick Forever

Tom Ramirez · · 10 min
Bronze 1971 Buick Riviera boat tail coupe on a coastal overlook at sunset
Car Features

The 1971-1973 Boat-Tail Riviera: Bill Mitchell's Boldest Gamble

Jim Vasquez · · 10 min
Close-up detail of the Stingray chrome badge and emblem on a 1963 Chevrolet Corvette C2 against deep red paint with dramatic side lighting
History & Heritage

Corvette Stingray name history: from a 1959 race car to today's badge

Patrick Walsh · · 8 min
A 1963 C2 Corvette Sting Ray coupe and a 1968 C3 Corvette side by side at golden hour, representing the generational design conflict between Zora Duntov and Bill Mitchell at GM
History & Heritage

Zora Duntov vs Bill Mitchell: the GM conflict that shaped the Corvette

Patrick Walsh · · 8 min
Pearl white 1965 Buick Riviera with hidden headlights on a fog bound coastal road
Car Features

The Buick Riviera Story: America's Personal-Luxury Masterpiece

Patrick Walsh · · 16 min
1963 Chevrolet Corvette Sting Ray coupe rear view in studio lighting, showing the controversial vertical spine that divided the rear window for only one model year
History & Heritage

Why the split window Corvette was removed after one year

Wayne Coburn · · 7 min
Bill Mitchell's Mako Shark I XP-755 Corvette concept car at the 1962 auto show displaying its dramatic graduated blue-to-silver paint scheme and aggressive tapered nose
History & Heritage

Bill Mitchell Corvette Mako Shark I: the concept that shaped the C2

Patrick Walsh · · 9 min
Silver 1967 Cadillac Eldorado with razor edge styling in a moody design studio
Car Features

How Bill Mitchell Shaped the 1967 Eldorado

Patrick Walsh · · 7 min