Classic Dodge Charger Paint Colors & Factory Codes (1966–1974)

No factory color program in American automotive history is more celebrated than Mopar's High-Impact palette of 1969–1971, and the Dodge Charger was its most visible canvas. Go Wing Blue, Hemi Orange, Plum Crazy Purple, Sublime Green, and Tor Red were not merely color choices — they were acts of defiance against the conservative palette that had dominated the market for a decade. Chrysler's designers understood that the muscle car buyer was young, confident, and uninterested in subtlety, and the Charger in High-Impact colors became the visual ambassador of that attitude in every showroom in America.

The 1966–1968 Charger, with its sleek fastback body and refined color palette, represents a different but equally important chapter. These years produced some of the most elegant color combinations in Charger history — Plum Mist, Bright Turquoise, and the deep, sophisticated tones of the Go-Go Green and Butterscotch options. The contrast between the reserved beauty of a 1967 Charger in Plum Mist and the aggressive statement of a 1970 Charger R/T in Plum Crazy Purple illustrates the dramatic evolution of American color sensibility across just four model years.

Charger color documentation is a cottage industry in the Mopar collector hobby. The Fender Tag (also called the build sheet tag) attached to the radiator support or inner fender lists the broadcast paint code that was used to mix the factory color, and this tag is the definitive authentication document for a Charger's claimed color. High-Impact Chargers with verified original paint and documentation consistently set auction records and attract the most competitive bidding in the muscle car market.