Jim Vasquez
Expertise
Hot Rods Custom Cars Kustom Kulture Flathead V8 Traditional Builds
📍 Long Beach, California

Jim Vasquez

Southern California hot rod and custom car builder with roots in the traditional kustom kulture scene.

Jim Vasquez grew up around hot rods in the Los Angeles area, spending his formative years learning the trade from older builders — chopping tops, channeling frames, laying paint, sourcing period hardware. He eventually settled in Long Beach, where he has spent the last two decades building traditional customs and hot rods and staying close to the West Coast show circuit.

His work sits firmly in the traditional kustom kulture camp: chopped 1949-1951 Mercurys, channeled 1932 Ford coupes, and flathead-powered street rods built from late-1920s and early-1930s American iron. He writes about these cars from a builder's perspective — what makes a correct period build, where the compromises are, and how to tell a well-executed traditional custom from one that just looks the part.

Jim's daily driver is a chopped, channeled 1933 Ford three-window coupe with a built Mercury flathead — exactly the kind of car he's been building and driving his whole adult life.

Magazine Articles by Jim Vasquez

Gloved hands spraying satin clear coat over a rusty patina'd steel car panel in a workshop, spray mist in the air
Car Features

Faking Patina and Clear-Coating Rust

Jim Vasquez · · 8 min
A stripped early Ford roadster hot rod with an exposed flathead V8 at a 1940s-50s dry-lakes gathering, warm archival tone
History & Heritage

The History of the American Hot Rod

Jim Vasquez · · 12 min
A craftsman leans against a hand-modified Porsche 356 outlaw coupe in a sun-lit 1990s Southern California garage
Car Features

Rod Emory & the Birth of the Outlaw 356

Jim Vasquez · · 6 min
1969 Plymouth Road Runner in a bright High Impact color, three-quarter front view
Car Features

1969 Road Runner Colors

Jim Vasquez · · 7 min
A set of classic hot-rod wheels lined up on a workshop bench: a painted steelie with chrome cap and ring, a chrome wire wheel, and polished five-spoke mags
Car Features

Hot Rod Wheels: Steelies, Wires and Mags

Jim Vasquez · · 8 min
A traditional highboy hot rod, a 1932-style deuce roadster on exposed frame rails with a dropped front axle and wide whitewalls, displayed at an outdoor car show
Car Features

Hot Rod Glossary: Terms Every Beginner Should Know

Jim Vasquez · · 8 min
Faded gray primer Porsche 356 outlaw coupe with hand-flared fenders parked in a sun-bleached SoCal driveway
Car Features

What "Outlaw" Means: The Culture's Origins

Jim Vasquez · · 8 min
1969 Dodge Coronet Super Bee staged in the burnout box at a period drag strip
Car Features

NHRA vs AHRA: The Sanctioning Story

Jim Vasquez · · 6 min
1968 Chevrolet Chevelle SS396 — hood stripe and emblem detail
Car Features

SS Stripes and Emblems: Reading the Design Language

Jim Vasquez · · 7 min
1966 Chevrolet Chevelle SS396 — golden hour highway shot
History & Heritage

1966: The Restyle Story

Jim Vasquez · · 6 min
Traditional flamed highboy hot-rod roadster cruising an open American highway at golden hour
Car Features

The Classic Hot Rod Story

Jim Vasquez · · 19 min
A belly-tank lakester hot rod racing across the white Bonneville Salt Flats under a big sky, distant mountains on the horizon
History & Heritage

Bonneville Speed Week and Land-Speed Hot Rods

Jim Vasquez · · 8 min
1968 Chevrolet Chevelle SS396 — tunnelback roofline rear angle
Car Features

1968's Tunnelback Roof: A Semi-Fastback Gamble

Jim Vasquez · · 6 min
1968 Plymouth Road Runner in vibrant high-impact color, three-quarter front view
Car Features

1968 Road Runner Colors

Jim Vasquez · · 6 min
Close-up of a lowrider trunk lid with a hand-painted airbrushed mural over deep candy paint and sparkling metalflake
Car Features

Lowrider Style: Paint and Murals

Jim Vasquez · · 9 min
Side profile of a candy-painted 1960s gasser with extreme nose-high rake, skinny front tires, fat rear slicks, and visible ladder bars
Car Features

Gasser Stance and the Nose-High Look

Jim Vasquez · · 8 min
1968 Chevrolet Chevelle SS396 — restrained A-body styling
Car Features

How the Chevelle Shaped GM's A-Body Design Language

Jim Vasquez · · 6 min
Crowds admiring rows of gleaming hot rods and custom roadsters on turntable displays under bright lights at a Grand National Roadster Show-style indoor car show
Ownership & Lifestyle

Hot Rod Culture and Shows

Jim Vasquez · · 9 min
1966 Mercury Comet match-race funny car lifting its front wheels at a 1960s drag strip
Car Features

Match Racing and the Roots of the Funny Car

Jim Vasquez · · 6 min
Mechanic inspecting a removed streamline moderne fender skirt
Car Features

The Most Beautiful Streamline Moderne Cars

Jim Vasquez · · 6 min
1957 Chevrolet Nomad station wagon, three-quarter front view, cinematic editorial hero photo
Car Features

The Tri-Five Phenomenon and the Chevrolet Nomad

Jim Vasquez · · 10 min
Wheels and Tires That Make a Pro-Touring Camaro
Restoration & Tech

Wheels and Tires That Make a Pro-Touring Camaro

Jim Vasquez · · 6 min
Restoring a First-Gen Camaro Interior
Restoration & Tech

Restoring a First-Gen Camaro Interior

Jim Vasquez · · 7 min
Four-Link and Coilover Conversions for a First-Gen Camaro
Restoration & Tech

Four-Link and Coilover Conversions for a First-Gen Camaro

Jim Vasquez · · 6 min

Buyer's Guides by Jim Vasquez

Q&A by Jim Vasquez