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1964 Buick Riviera

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1964 Buick Riviera

Vehicle Details

Make

Buick

Model

Riviera

Year

1964

Mileage

99,403 miles

VIN

7K1149861

Body Type

Coupe

Transmission

Automatic

Engine

Buick 425ci Wildcat 465 Nailhead V8

Description

1964 Buick Riviera — Fully Restored, 425ci Nailhead V8, Red and White Why This Car Is Special The 1964 Buick Riviera occupies a very specific place in American automotive history. When the first-generation Riviera debuted for 1963, it was Buick's answer to a question GM had been asking for years: could an American car compete with European grand tourers on design and refinement while still delivering the performance and comfort that American buyers expected? The answer was yes, and the car that delivered it was styled under the direction of Bill Mitchell and largely executed by designer Ned Nickles. The result was one of the cleanest, most purposeful shapes to come out of Detroit in the 1960s.

By 1964, Buick made meaningful updates that collectors now recognize as improvements over the debut year. The front end received a revised grille with a more refined look, and the hidden headlights — one of the Riviera's most distinctive features — were refined for smoother operation. More importantly, 1964 was the first year Buick offered the larger 425 cubic inch Wildcat 465 Nailhead V8 as the standard engine in the Riviera, replacing the 401 that had powered the 1963 model.

That displacement bump, combined with the Nailhead's unusually high torque output, gave the 1964 Buick Riviera a mechanical edge that the first-year car simply did not have. Buick produced 37,658 Rivieras for the 1964 model year, up significantly from the 40,000-unit cap that had been placed on 1963 production. Every one of them came with the 425 Nailhead as standard equipment.

The car was not cheap when new — it stickered at over $4,300, placing it firmly in luxury-performance territory alongside the Cadillac Eldorado and Chrysler 300. This particular 1964 Buick Riviera has been fully restored and presents in white over a red vinyl interior, one of the most striking color combinations the car was offered in during the first-generation run. Features List - Buick 425ci Wildcat 465 Nailhead V8 - 340 horsepower, 465 lb-ft of torque - Super Turbine 400 3-speed automatic transmission - Air conditioning - Power steering - Power brakes - Power driver seat - Power windows - Front bucket seats - Rear bucket seats - Red vinyl interior throughout - Center console - Wood grain interior trim - Digital Dakota gauge cluster - Magnum 500 wheels - New whitewall tires - Dual exhaust - New brakes - All-new suspension - New AM/FM Bluetooth stereo - Chrome bumpers, front and rear - Clean undercarriage - Fully restored - Restored trunk Mechanical The Nailhead V8 was a Buick-exclusive engine family that earned its nickname from the unusually small, vertically oriented valves that resembled nailheads when viewed from above.

By 1964, the engine had grown to 425 cubic inches and was offered in two states of tune. This car carries the higher-output Wildcat 465 version, rated at 340 horsepower and 465 lb-ft of torque. That torque figure is the number that matters in real-world driving — it arrives low in the rev range and makes the Super Turbine 400 automatic feel effortless under normal acceleration.

The ST-400 was one of the better transmissions available in this period, a General Motors 3-speed automatic that was smooth, durable, and well-suited to the Nailhead's torque characteristics. The undercarriage photos tell a clear story: this car has had a full suspension rebuild, with the frame, control arms, and related hardware coated in satin black. The brake system has been replaced as well, which is the right call on any 60-year-old car regardless of how it looks on the surface.

The dual exhaust exits cleanly at the rear and has the correct look for the car. The undercarriage itself is solid and clean, with no visible rot or patch repairs — an important detail on any unibody car of this era. The Riviera used a perimeter frame rather than full unibody construction, which is part of why well-preserved examples tend to hold up structurally better than some of their cont

Classic Buick Riviera Buyer's Guide

Full guide
S
Sarah Whitfield
Pre-War Classics
1963–1999
~4 min read
Updated Apr 2026
Definitive buyer's guide for classic Buick Riviera 1963-1999. Generation breakdown, GS and Gran Sport authentication, body inspection, current pricing for survivors and concours.
This guide covers
10-point inspection checklist
Common issues & what to avoid
In-person inspection guide
Market pricing by year & condition
5 FAQs answered
History & fun facts

Buick Riviera Market Overview

Based on 23 Buick Riviera listings currently on ClassicCarsArena.com

23
Listed Now
$21,387
Avg. Asking Price
1950–1999
Year Range
Transmission Distribution
Automatic 74% ◄
Manual 4%
Condition Distribution
Excellent 4%
Good 13%
Fair 4%
Data from ClassicCarsArena.com listings Browse all 23 listings →
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Classic Buick Riviera Buyer's Guide

The Buick Riviera launched for 1963 as Bill Mitchell's personal-luxury masterpiece — General Motors' response to the success of the four-place Thunderbird. Mitchell designed the Riviera as a clean, European-influenced two-door coupe with crisp lines and refined proportions, and the original 1963-1965 cars are now widely considered the most beautiful Buicks ever produced. From a concours judging perspective, documented Riviera examples consistently outperform the broader Buick market — the Riviera was always positioned as the marque's halo flagship. Across thirty-six years of production (1963-1999) and eight platform generations, the Riviera defined American personal-luxury motoring through multiple distinct eras: the original 1963-1965 cars, the dramatic 1971-1973 Boattails, the front-wheel-drive 1979-1985 cars sharing platform with the Eldorado and Toronado, and the final 1995-1999 cars that closed the Riviera nameplate.

What to Check Before Buying

Verify body style code on firewall dataplate — Riviera was a personal-luxury two-door across most generations. Verify original equipment.
Cross-reference VIN engine code with block casting — Buick V8 engines (401, 425, 430, 455) and 350 each have specific casting numbers.
For Gran Sport (GS) claims, verify RPO codes — GS package included performance equipment. Documentation mandatory for premium pricing.
Inspect frame at body mount points — Body mount cushions collapse over 50+ years. Frame rust = $2,500-$5,500 minimum repair.
Magnet test rear quarters and lower fenders — Body filler is non-magnetic.
For 1971-1973 Boattail claims, verify dramatic styling intact — Tail panel damage common — original undamaged sheet metal adds 10-15% value.
Check FWD drivetrain (1979-1985 cars) — 1979+ Rivieras shared FWD platform with Eldorado and Toronado. Test for chain noise.
Examine convertible top mechanism (1982-1985) — Convertible Riviera (rare) requires inspection of hydraulic top system.
Test all power options — Power windows, seats, climate, AM/FM. Heavily-optioned Rivieras require expensive specialist repair.
Compression test all eight cylinders — Should read 145-180 PSI uniformly. Big-blocks (430, 455) run slightly higher.

Common Issues

Riviera rust patterns vary dramatically by generation. The 1963-1976 body-on-frame cars rust at the lower rear quarters, rocker panels, floor pans, trunk pan, lower fenders, and cowl seam. The 1977-1985 cars (downsized and FWD) use unibody construction and rust at the rocker panels, floor pans, front strut towers, and rear quarter panels. The 1971-1973 Boattail has unique tail panel sheet metal that's expensive to repair when damaged. Mechanically, Buick V8 engines are exceptionally durable when maintained. The 401 Nailhead V8 (1963-1964), 425 Wildcat V8 (1965-1966), 430 V8 (1967-1969), 455 V8 (1970-1976), and 350 V8 (1977-1980) are all robust. Common issues include leaky valve covers and oil pan gaskets, worn timing chains on tired engines, and tired Quadrajet carburetors. The 1979-1985 FWD Rivieras use the Turbo Hydra-Matic 425 transmission with chain-drive transfer to the front differential — same drivetrain as Cadillac Eldorado and Oldsmobile Toronado of the same era. The chain wears and stretches over time. Worn chain symptoms include noise on light acceleration and harsh shifting. Electrical issues are extensive on heavily-optioned Rivieras. Power windows, power seats, climate control, and AM/FM stereo were standard equipment. Failed systems on heavily-optioned cars require expensive specialist repair — budget $2,000-$5,000 for proper electrical refresh on any neglected Riviera. Vacuum-actuated headlight covers (some 1965-1973 cars) commonly fail when vacuum lines crack. For convertible Rivieras (1982-1985 only), the hydraulic and electric top systems are complex and commonly fail. Test the top operation through full open and close cycle.

What to Look For

Cross-reference against Buick Heritage records for any Riviera priced over $30,000. Buick maintains original production records and can verify chassis number, engine number, original paint code, options, and delivery destination. For 1963-1965 first-generation Rivieras, the Bill Mitchell-designed body panels are unique to the Riviera platform — verify panel originality and quality. Original-paint, low-mileage cars command 25-40% premium over equivalent restorations. For 1965 Gran Sport (GS) claims, verify the GS RPO codes via PHS Documentation Report ($50-$80). The GS package included the dual-quad 425 V8, performance suspension, and unique trim. Without PHS documentation, treat all GS claims as base Riviera with cosmetic GS trim added. For 1971-1973 Boattail claims, verify the dramatic teardrop tail panel is original and undamaged. Tail panel damage from minor accidents is common — repair requires specialist coachbuilding work due to the unique sheet metal stamping. For 1979-1985 FWD Rivieras, inspect the chain-drive transfer case. Test for chain noise on light acceleration. Failed chains require $4,000-$8,000 in repair. Body inspection is the second non-negotiable. For body-on-frame cars (1963-1976), probe the perimeter frame at body mount points and front kick-up. For unibody cars (1977-1985), inspect the rocker panels, floor pans, and cowl seam. For convertible Rivieras (1982-1985 only), the hydraulic and electric top systems are complex. Test the top operation through full open and close cycle. Failed top systems require $1,500-$3,500 in specialist repair. Document the car. Photograph every panel, every chassis number stamping, every interior detail, every engine bay component, and every identifying tag. The unrestored survivor in original livery is consistently preferable to the freshly-restored car of unknown provenance.

Price Guide

1963-1965 first-generation Rivieras: driver-quality cars run $32,000-$55,000. The 1963 launch year is most desirable. Documented original-paint, low-mileage cars: $50,000-$85,000+. The 1965 Gran Sport (GS) commands $35,000-$60,000 driver-quality, $60,000-$95,000 documented original. 1966-1970 second-generation Rivieras: driver-quality cars run $22,000-$42,000. The 1966 launch year and 1970 final year (with 455 V8) are most desirable. Documented original cars: $35,000-$55,000. 1971-1973 third-generation Boattail Rivieras: driver-quality cars run $22,000-$45,000. The 1972 model year is most desirable. Documented original-paint Boattails: $35,000-$60,000+. 1974-1976 fourth-generation Rivieras: driver-quality cars run $14,000-$28,000. Bargain entry into pre-FWD Riviera ownership. 1977-1978 fifth-generation Rivieras: driver-quality cars run $12,000-$22,000. 1979-1985 sixth-generation FWD Rivieras: driver-quality cars run $14,000-$28,000. The 1982-1985 Riviera convertible (rare): $20,000-$38,000 driver-quality, $30,000-$50,000+ documented. 1986-1993 seventh-generation Rivieras: driver-quality cars run $8,000-$18,000. 1995-1999 final-generation supercharged Riviera: driver-quality cars run $7,000-$16,000. The 1995 launch year is most desirable. Documented original-paint, low-mileage cars across all generations command 25-40% premium over equivalent restorations. Project Rivieras start around $5,000-$15,000 across most generations. Stripped roller candidates: $2,500-$8,000.

Did You Know?

The 1963 Buick Riviera was originally designed by Bill Mitchell as a Cadillac LaSalle revival concept. General Motors' product planners decided to assign the new personal-luxury platform to Buick rather than Cadillac, primarily because the Cadillac Eldorado was already established in the personal-luxury segment. Mitchell adapted the design for the Buick Division, but the resulting Riviera retained the European-influenced design language he had originally intended for Cadillac. The 1963-1965 Riviera is consistently rated among the most acclaimed American automotive designs of the post-war era. The 1971-1973 Riviera Boattail was Bill Mitchell's deliberate response to the increasing federalization of American automotive design. Mitchell viewed the early-1970s federalization as an existential threat to American styling — federal 5-mph bumper requirements were being widely cited as the cause of bland, blunt-nosed designs across the industry. Mitchell's Boattail was a dramatic statement of design ambition: the teardrop rear styling deliberately rejected federal styling pressures and demonstrated that American designers could still produce dramatic, sculptural automotive forms. The Boattail polarized contemporary critics but is now actively collected for its unique aesthetic. The 1995-1999 final-generation Riviera featured a 3.8L supercharged V6 producing 240 horsepower — at the time, the most powerful American supercharged V6 production engine. The supercharged 3800 became one of the most respected engines of the late 1990s, used in numerous GM applications. The 1999 final-year Riviera closed the nameplate after thirty-six years of continuous production. Buick has occasionally floated revival concepts but no modern Riviera has reached production.

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