Pro Dealer

1954 Mercury Monterey

Saskatoon, Saskatchewan

$36,840

Vehicle Details

Make

Mercury

Model

Monterey

Year

1954

Mileage

10,000 miles

Body Type

Coupe

Transmission

Automatic

Fuel Type

Gasoline

Engine

312 ci V8

Description

Price: US $36,840 (CAD $51,990 at the dealer).

1954 Mercury Monterey Sun Valley Coupe. Built by Kustom King in Alberta in 1998 for Canadian musical icon and teen idol Bobby Curtola! This car has had an incredible amount of restoration work on it in the last 5 years. More recently it completed the trip from Swift Current to the Radium car show in fall of 2024, driving without issue there and back and since then has been enjoyed tremendously by its current owner, taking him to countless car shows in the Saskatoon area.

With the modern touches hidden from view, it appears stock and vintage but drives like new! Under the hood s a true 312E motor from 1957 T-bird. All correct parts (block, heads, crankshaft, cam and rocker arms). Rebuilt by MAX Machine in Swift Current with Colt cams installed from Langley BC.

Mechanical details include Rare E.Code dual Holley 17 “tea-pot” carbs and intake manifold, completely rebuilt and refurbished by Rusty the Carb Doctor, 200 R4 4-speed overdrive transmission, recently rebuilt with Bendtsen Transmission adapter, Borgenson Power steering conversion from summit racing, 4-wheel disc brake conversion, Ford 9” rear end, 1966 Ford Wheels, Ididit steering column, Billet specialties classic steering wheel with mercury emblem machined and embedded, Lokar floor shifter and indicator, Dakota digital dash gauges, New radio and speakers -vintage Mercury, New correct Electric clock, New Kwik Wire fuse block and complete wiring harness, New seal on glass top, Complete new interior by New Look Upholstery, Swift Current. The car is sensational inside and out and it’s a pleasure to drive. Quite rare to see a mercury, especially this nice and with the glass roof! You get the best of both worlds with this one looking mostly stock with a great continental kit on the back, along with tasteful mechanical upgrades to have it more than keep up with modern traffic! 10,000 miles on the car since the rebuilt 312 went into service, so it’s a proven driver!

Mercury Monterey Buyer's Guide

Full guide

Jim Vasquez

Hot Rods

1952–1974

~3 min read

Updated Apr 2026

The Mercury Monterey gave the custom culture its most iconic raw material in the 1952–1956 era, and then reinvented itself as a serious big-block performer with the 427 FE engine in the 1960s. Two completely different collector cars wearing the same badge.

This guide covers

✓ 8-point inspection checklist

✓ Common issues & what to avoid

✓ In-person inspection guide

✓ Market pricing by year & condition

✓ 4 FAQs answered

✓ History & fun facts

Read the Full Monterey Buyer's Guide

Mercury Monterey Market Overview

Based on 27 Mercury Monterey listings currently on ClassicCarsArena.com

Listed Now

$27,253

Avg. Asking Price

1951–1968

Year Range

Price Position on Our Site - Above Average

This car: $36,840

Low: $700 High: $89,995

Transmission Distribution

Automatic 67% ◄

Manual 11%

Condition Distribution

Excellent 11%

Good 4%

Fair 4%

Data from ClassicCarsArena.com listings Browse all 27 listings →

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Mercury Monterey Buyer's Guide

Jim Vasquez here. When people talk about the "'51 Mercury," they usually mean any early-1950s Merc, and the Monterey is the car they mean. It was Mercury's top trim level for most of its run, the version that came with the most chrome, the best interior, and the proportions that George Barris, the Ayala brothers, and a hundred backyard customizers attacked with lead sleds and lowering blocks. The 1952–1956 Monterey is custom culture's favorite canvas.

But the Monterey story doesn't end in the 1950s. By 1966, Mercury was dropping the 427ci FE big block into the Monterey, a NASCAR-derived engine in a full-size cruiser. Same name, completely different animal. Two very different cars for two very different collectors.

What to Check Before Buying

✓

Lower Door Rust (1952–1956) , Probe lower door skins and sills, standard failure locations on all early Ford-family cars.

✓

Flathead Block Integrity , On 1952–1953 flathead cars, verify no cooling system history of overheating, cracked blocks are a known risk.

✓

Sun Valley Plexiglas , On 1954 Sun Valley, inspect the roof Plexiglas for cracks and yellowing, replacement is expensive and difficult.

✓

427 FE Documentation , On claimed 427 cars, verify engine codes against broadcast sheet or VIN documentation, clones exist.

✓

Trunk Floor Rust , Check trunk pan for water intrusion rust, common on all full-size Mercurys of any era.

✓

Power Window Circuits , Test all power windows through full travel, connector corrosion causes common failures.

✓

FE Carburetor Condition , Cold start and warm idle on 390/427 FE, varnished carbs from sitting are standard on undriven cars.

✓

Exhaust Manifolds , Listen for ticking at cold start: FE manifold cracks are common on high-mileage examples.

Common Issues

Lower door rust and floor pan corrosion on 1952–1956 cars. Flathead V8 overheating and block cracking if cooling system has been neglected. Sun Valley Plexiglas roof yellowing and cracking, extremely difficult to source correct replacements. Mid-1960s power window circuit failures. 427 FE documentation absent on claimed original cars, clone risk. 390 FE carburetor varnish on long-stored cars. Exhaust manifold cracks on high-mileage FE engines. 1971–1974 trunk floor rust from water intrusion through aging seals.

What to Look For

On 1952–1956 Montereys, inspect the lower door skins, sill areas, and floor pans, standard rust locations on any early Ford-family car. The flathead V8 in 1952–1953 cars is prone to cracked blocks from overheating, verify the cooling system has been maintained and the block has been magna-fluxed if there's any doubt. On the Sun Valley (1954), inspect the Plexiglas roof insert for cracks and yellowing, replacement is difficult and expensive. On 1966–1967 claimed 427 FE cars, verify the engine codes against the VIN and any available broadcast sheet documentation, a transplanted 427 has no performance provenance. On any full-size Monterey, inspect the rear trunk floor for water intrusion rust and check the power window circuits for connector corrosion.

Price Guide

1952–1953 Monterey flathead V8 (driver): $12,000–$25,000. 1954–1956 Monterey Y-block (driver): $10,000–$22,000. 1954 Sun Valley Plexiglas (original): $25,000–$50,000. 1966–1967 Monterey 390ci: $9,000–$20,000. 1966–1967 Monterey factory 427ci (documented): $28,000–$55,000. 1968–1970 Monterey 429ci: $8,000–$18,000. 1971–1974 Monterey: $5,000–$12,000. Custom-built early Montereys (show quality): $30,000–$150,000+ depending on builder and provenance.

Did You Know?

The 1954 Mercury Monterey Sun Valley with its transparent Plexiglas roof insert was one of America's first production cars with a factory sunroof concept, and it was discontinued after one year because the greenhouse heat made summer driving unbearable. The Hirohata Merc (the most famous custom car ever built, completed by the Barris shop in 1952) used a 1951 Mercury as its base, one year before the Monterey name arrived. The 427ci FE engine offered in the 1966–1967 Monterey was the same engine winning Le Mans and Daytona for Ford during those years, making the full-size Monterey the only family-car-sized vehicle that shared an engine with Le Mans winners.

Pro Dealer

$36,840