Elite Dealer

1974 Ford Bronco

$235,995

Vehicle Details

Make

Ford

Model

Bronco

Year

1974

VIN

PRR7432

Body Type

SUV

Transmission

Automatic

Fuel Type

Gasoline

Engine

COYOTE 5.0L

Description

1974 Ford Bronco 4x4 For Sale
Gen 3 Coyote 5.0L V8 * Atlas Transfer Case * Vintage Air * Area 51Blue
This 1974 Ford Bronco 4x4 combines unmistakable first-generation Bronco styling with an extensive list of modern performance, suspension, braking, and comfort upgrades. Finished in striking PPG Ford Area 51 with a blackout exterior package and custom black interior, this Bronco has an aggressive, contemporary appearance while retaining the classic proportions that make the early Bronco so desirable. At the heart of the build is a Gen 3 Ford 5.0L Coyote V8, bringing modern Ford V8 performance to this classic 4x4.

The engine is paired with an AOD automatic transmission and Atlas transfer case, providing a capable dual-purpose drivetrain for both road use and four-wheel-drive adventures. The Coyote installation utilizes a Ford Performance control pack along with polished ceramic-coated headers. A Champion aluminum radiator handles cooling duties, while a Ford 9-inch rear axle with a Posi-Traction third member completes the rear drivetrain.

The suspension and steering have been extensively upgraded. A 2.5-inch suspension lift is complemented by James Duff radius arms, front and rear Hellwig anti-sway bars, and a Borgeson steering box. Braking performance is upgraded with a Wilwood Forged DynaPro 6 big-brake front system combined with Hydroboost power assist, providing significantly more braking capability to match the upgraded powertrain.

The exterior is finished in PPG Ford Area 51 blue contrasted by a matte black grille, blackout trim, billet black mirrors, and a custom black cloth soft top. AMP Power Steps provide easier entry while maintaining a clean appearance when retracted. A BADLAND ZRX 12,000-pound winch with synthetic rope adds useful recovery capability, while 17x8.5-inch KMC GRS Series satin black wheels wrapped in 33x11.5R17 Nitto Recon Grappler all-terrain tires give the Bronco a purposeful stance.

Inside, the black marine-vinyl upholstery features custom blue stitching and black Bronco seats. Heated seats and power windows add modern convenience, while an Ididit direct-fit tilt steering column and Dakota Digital VHX gauges with an analog clock update the driver's environment without losing the classic Bronco feel. Vintage Air Gen V climate control provides modern heating and air conditioning.

Kilmat sound deadening and WeatherTech floor mats add additional comfort and practicality. The electrical system utilizes a Painless Performance wiring harness, while the custom audio system includes a Crutchfield 6-channel amplifier, 6.5-inch speakers, an 8-inch subwoofer, SiriusXM capability, and a custom wireless phone charger. Exterior:
* PPG Ford Area 51 paint
* Matte black grille and blackout package
* Custom black cloth soft top
* Billet black custom mirrors
* AMP Power automatic side steps
* BADLAND ZRX 12,000-lb winch
* Synthetic winch rope
* 17x8.5 KMC GRS Series satin black wheels
* 33x11.5R17 Nitto Recon Grappler all-terrain tires
Interior & Comfort:
* Black marine-vinyl interior
* Custom blue stitching
* Heated seats
* Power windows
* Three-point seat belts
* Ididit direct-fit tilt steering column
* Dakota Digital VHX gauges with analog clock
* Vintage Air Gen V climate control
* Kilmat sound deadening
* WeatherTech floor mats
* Painless Performance wiring harness
* Crutchfield 6-channel amplifier
* 6.5-inch speakers
* 8-inch subwoofer
* SiriusXM module
* Custom wireless phone charger
Powertrain & Drivetrain:
* Gen 3 Ford 5.0L Coyote V8
* Ford Performance Coyote control pack
* AOD automatic transmission
* Atlas transfer case
* Polished ceramic-coated headers
* Champion aluminum radiator
* Ford 9-inch rear axle
* Posi-Traction third member
* 4x4 drivetrain
Suspension, Steering & Brakes:
* 2.5-inch suspension lift
* James Duff radius arms
* Front and rear Hellwig anti-sway bars
* Borgeson steering box
* Wilwood Forged DynaPro 6 front big-brake kit
* Hydroboost power brakes
This Bronco brings together some of the most desirable upgrades available for an early Ford 4x4.

The Gen 3 Coyote V8, Atlas transfer case, Wilwood brakes, upgraded suspension, Vintage Air, heated seats, power windows, and modern electronics transform the driving experience while the classic first-generation Bronco shape remains front and center. The striking combination of Area 51 blue and satin-black accents gives the truck a distinctive presence, while the Coyote powertrain and extensive chassis upgrades make this 1974 Bronco a compelling choice for someone looking for a classic 4x4 with modern performance and comfort. For Sale By Owner Located In Deer Park, NY 11729
Trim: Coyote 4x4 For Sale
Options: Premium Sound System, Vinyl Interior Surface, Four Wheel Drive

Classic Ford Bronco Buyer's Guide

Full guide

Tom Ramirez

Corvette

1966–1996

~6 min read

Updated Apr 2026

Definitive buyer's guide for classic Ford Bronco 1966-1996. Early Bronco 1966-1977 and Big Bronco 1978-1996 generations, frame and tub rust, 289/302 V8 identification, current market pricing.

This guide covers

✓ 10-point inspection checklist

✓ Common issues & what to avoid

✓ In-person inspection guide

✓ Market pricing by year & condition

✓ 5 FAQs answered

✓ History & fun facts

Read the Full Bronco Buyer's Guide

Ford Bronco Market Overview

Based on 121 Ford Bronco listings currently on ClassicCarsArena.com

121

Listed Now

$61,578

Avg. Asking Price

1966–1996

Year Range

Price Position on Our Site — Above Average

This car: $235,995

Low: $5,000 High: $278,995

Transmission Distribution

Automatic 60% ◄

Manual 31%

Condition Distribution

Excellent 13%

Good 6%

Fair 2%

Data from ClassicCarsArena.com listings Browse all 121 listings →

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What is this car worth?

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Classic Ford Bronco Buyer's Guide

The Ford Bronco has lived through five distinct platform generations across thirty years of production, but the classic Bronco market splits cleanly into two eras: the "Early Bronco" (1966-1977) and the "Big Bronco" (1978-1996). The first generation has become the single fastest-appreciating American collector vehicle of the past decade, with documented original examples now trading for sums that rival muscle-car territory. I've spent two decades chronicling Ford's SUV history, and the build sheet tells the real story on every Bronco — what was originally optional, what was dealer-installed, and what has been added during the car's lifetime. This guide covers what separates a documented original Early Bronco from a creative "restomod" build sold as factory-original.

What to Check Before Buying

✓

Order Marti Report for any 1967+ Bronco over $30K — Marti Auto Works $25. Confirms original engine, transmission, axle, paint, options, dealer destination.

✓

Cross-reference against Bronco Driver registry — Marque registry maintains records of known-original and known-restored cars. Identifies modifications.

✓

Inspect frame body mount points (Early Broncos) — Six per side. Probe with screwdriver. Solid steel resists; rotten metal flakes. Replacement = $8,000-$18,000.

✓

Examine rear frame cross-member — Common rust point on Early Broncos. Critical for trailer towing capacity and chassis integrity.

✓

Lift rubber mats and check floor pans — Both driver and passenger sides, front and rear. Universal rust point on Early Broncos.

✓

Verify uncut tub vs cut-and-modified — Original sheet metal has factory spot welds and seams. Modified sheet metal has hand-welded joints. Uncut tubs add 25-50% premium.

✓

Cross-reference VIN engine code with block casting — 8th digit of VIN (1968+) = engine code. Block casting numbers verify Windsor 289/302 originality.

✓

Verify Dana axle casting numbers — Dana 30 (1966-1971) and Dana 44 (1972-1977) front axles. Original units add value when verified factory-installed.

✓

Check rear cargo area floor (Early Broncos) — Lift rear seat or storage compartment. Common rust point invisible from outside.

✓

Test all electrical and 4WD engagement — Hubs, transfer case, and 4WD selector should engage cleanly. Failed components on Big Bronco era cost real money to repair.

Common Issues

Early Bronco rust is the structural killer for any 1966-1977 Bronco that lived in salt-belt climates. The frame rusts at the body mount points and the rear cross-member; the body tub rusts at the rocker panels, the floor pans (especially the rear cargo area floor), the lower fenders behind the front wheels, the tailgate hinges, and the cowl seam where the windshield base meets the firewall. Cars described as "uncut, rust-free" with original tubs are increasingly rare and command significant premium pricing. Mechanically, the Early Bronco's engine options are simple. The 170 inline-six (1966-1969), 200 inline-six (1970-1977), 289 V8 (1966-1968), and 302 V8 (1969-1977) are all bulletproof when maintained. The Dana 30 front axle (1966-1971) and Dana 44 front axle (1972-1977) are robust; the Ford 9-inch rear axle is essentially indestructible. The Toploader 3-speed manual transmission is durable; the C4 automatic (1973+) is similarly reliable. Common issues include worn kingpins on Dana 30 axles, leaking transfer case seals, and tired carburetor settings. Big Bronco (1978-1996) issues are different. The 1978-1979 Big Broncos used the Bronco-specific frame; 1980+ Big Broncos shared the F-150 platform. Rust patterns shifted to the rear quarter panels, the cab corners (lower section behind the rear doors), the rear wheel arches, and the tailgate. Mechanically, the 351M, 400, 460, 302, 351W, and 5.8L V8 engines are all robust. Common issues include failed fuel pumps (1980-1989 cars used in-tank pumps that fail expensively), TFI ignition modules, and worn front axle u-joints. Electrical issues vary by generation. Early Broncos have brittle 50+ year-old wiring; Big Broncos have more sophisticated electrical systems prone to module failures.

What to Look For

Marti Auto Works build sheets are the gold-standard documentation for any 1967-and-later Bronco. The build sheet ($25 for basic, more for elite reports) confirms the original equipment of the car: engine code, transmission code, axle ratio, paint code, options, and dealer destination. For any Early Bronco priced over $30,000, the Marti Report is mandatory — too many cars on the market wear emblems and equipment that wasn't original to the car. Frame inspection is the first non-negotiable for Early Broncos. The frame rusts at the body mount points (six per side on Early Broncos) and at the rear cross-member. Lift the body off the frame with a flashlight and probe rusty areas with a screwdriver. Solid steel resists; rotten metal flakes. Frame replacement is a serious undertaking — $8,000-$18,000 for proper professional work. Tub inspection is the second non-negotiable. The Early Bronco body tub is a single welded steel structure that becomes increasingly difficult to repair properly as rust progresses. Inspect the floor pans (lift the rubber mats), the rocker panels (under the doors), the rear cargo area floor (lift the rear seat or storage compartment), the cab corners, and the tailgate hinge area. Cars described as "uncut tubs" with original sheet metal are the gold standard. Engine and drivetrain verification: cross-reference the VIN engine code (eighth digit, on 1968+ cars) with the engine block casting number. The Early Bronco 289 (1966-1968) and 302 (1969-1977) Windsor V8s have specific casting numbers that verify originality. The 170 and 200 inline-sixes are similarly identifiable. Original Dana axles have specific casting numbers and stampings that verify factory installation. Document the build sheet against the car. Cross-reference against the marque registry — the Bronco Driver registry maintains records of known-original cars and known-restored cars. The build sheet tells the real story.

Price Guide

Early Bronco (1966-1977) values have appreciated dramatically over the past decade. Driver-quality 1966-1969 cars (the original 'short' Bronco) run $45,000-$80,000 today. 1970-1977 cars run $35,000-$70,000 in driver condition. Documented original-paint, low-mileage examples can reach $95,000-$150,000+. Documented uncut original tubs in survivor condition are the ultimate Early Bronco — these cars trade for $80,000-$220,000 depending on year, condition, and equipment. The 1966 launch year cars are the most desirable, with documented original 1966 cars approaching $200,000+ when fully verified. LS-swapped restomod Early Broncos (with modern drivetrains, modern brakes, modern interior) run $80,000-$220,000 depending on quality of build. Frame-up restomod builds from recognized specialists (Gateway, Velocity, Maxlider, Icon) run $200,000-$500,000+. Big Bronco (1978-1996) pricing is dramatically more affordable. Driver-quality 1978-1979 cars run $22,000-$42,000. 1980-1989 cars run $15,000-$32,000. 1990-1996 cars run $12,000-$28,000. The 1990s OJ Simpson-era white Broncos have appreciated due to pop-culture interest — clean white 1990-1996 Broncos run $22,000-$45,000. Project Early Broncos (running but rough) start around $15,000-$28,000. Stripped roller candidates can be had for $8,000-$20,000, but rust restoration on a Bronco typically runs $30,000-$70,000 in body and frame work alone before paint.

Did You Know?

The 1966 Ford Bronco was developed under chief engineer Paul Axelrad as a direct response to the original Jeep CJ. Ford Product Planning identified an unmet market for a compact, capable, on-road-and-off-road vehicle that would appeal to suburban families as well as serious off-roaders. The original concept was approved by Lee Iacocca (then Vice President of Ford Motor Company) in 1963, and the car launched in August 1965 as a 1966 model. Only 4,090 Roadster variants (Bronco model U13) were built in 1966 — making them among the rarest Early Bronco variants. The U13 Roadster had no roof and no doors. The Half-Cab Pickup was a separate body style (model U14) with a fixed forward roof and open rear cargo bed. Documented Roadster examples in survivor condition trade for $80,000-$150,000+ today. The Bronco was discontinued in 1996 after 30 years of continuous production, replaced by the four-door Ford Expedition for the 1997 model year. Ford reintroduced the Bronco nameplate for the 2021 model year on an entirely new platform — but the 1966-1996 classic Broncos remain a separate market segment with no direct connection to the new vehicles. I've spent two decades chronicling Ford's SUV history, and the original Bronco's combination of compact dimensions, rugged engineering, and timeless styling explain why these cars have become the fastest-appreciating American collector vehicles of the past decade.

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$235,995

1974 Ford Bronco

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Original Factory Colors

Official paint codes for the Ford Bronco (1974).

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Model History