#gto advertising
The Basketball-Player Ad and Pontiac's Youth-Culture Gamble
Nora Beckett
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7 min
Art Fitzpatrick's GTO Ads: Selling a Car That Didn't Exist Yet
Nora Beckett
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7 min
'The Great One': How a Slogan Became a Legend
Nora Beckett
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7 min
'The Humbler': The Commercial and the Car That Broke the Rules
Patrick Walsh
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7 min