Primo Classics International LLC

Primo Classics International LLC is a classic car dealership on Alicia Road in Lakeland, Florida, roughly halfway between Tampa and Orlando along the I-4 corridor. The company was registered in Florida in June 2014, and it describes itself as a licensed, bonded and insured dealer that has specialized in classic cars and cars of particular interest "for over 32 years," a figure that appears to reflect the experience of the people behind it rather than the age of the company. It sells from its own stock to buyers across the country, and the company says it sells worldwide as well.

How the business works

Primo Classics operates as a traditional dealership. The cars listed on its website are its own inventory, held at the Lakeland location, and we found no consignment program on its site. Owners who want to part with a car are pointed to a "Sell/Trade Your Car" form, which suggests the dealer will look at buying a vehicle outright or taking it in trade against one on the lot. Terms are not published, so anyone thinking of selling or trading should ask for an offer in writing.

Because the cars sit in one place, buyers can arrange to see a specific vehicle in person, which is not always the case with consignment sellers whose inventory stays with private owners.

What Primo Classics sells

The site header says the lot is "home to over 70+ classic cars." When we checked the inventory page in October 2026 it showed 62 entries, a handful of them marked sold or pending sale, with model years running from 1950 to 2013. The mix is mostly American: Chevrolet, Ford, Cadillac, Pontiac, Lincoln, Oldsmobile, Mercury, Plymouth and Dodge, with a few European cars from Jaguar, Mercedes-Benz, Porsche and Bentley.

Examples from that snapshot included:

• a 1950 Mercury Eight and a 1951 GMC half-ton pickup
• a 1961 Cadillac Eldorado Biarritz and several other Cadillacs from the 1960s to the 1990s
• muscle cars such as a 1965 and a 1968 Pontiac GTO, a 1973 Dodge Challenger and a 1979 Pontiac Trans Am Special Edition
• a 1991 Porsche 911 Carrera Cabriolet and a 2008 Bentley Continental GTC

Listed asking prices ran from about $14,500 to $89,000, with a few cars marked "Call For Price." Most sat between the mid $20,000s and the $70,000s, which puts the lot squarely in the driver and weekend show car part of the market rather than the auction headline tier. The dealer also lists cars on large classic car marketplaces, including ClassicCars.com and Autotrader Classics.

Buying from Primo Classics

The dealer offers several services aimed at buyers:

• Financing. Its finance page links to an application with J.J. Best Banc & Co., a lender that focuses on collector cars, and also accepts a credit application sent directly to the dealer. The homepage mentions "specialized financing for all credit types," and the company says it can help buyers obtain financing for terms of up to 10 years. Inventory listings show sample monthly payments based on 20 percent down over 60 months.
• Shipping. The company says it works with transport and shipping companies to deliver cars nationwide and abroad.
• Car Finder. A request form lets buyers describe a car they are looking for if it is not currently in stock.

The company also says it charges no hidden dealer fees or doc stamps. That is worth confirming on the buyer's order before you sign, along with title status, the VIN and any shipping charges. For a remote purchase, an independent pre-purchase inspection is the best protection, and a dealer with cars on its own lot should be able to accommodate one. If you are new to the process, our guide on what to check before you buy covers paperwork, inspections and payment.

Reputation

Primo Classics has traded under the same name from the same Lakeland address since its 2014 registration, and its Florida filing was listed as active when we checked. It is not accredited by the Better Business Bureau, and its BBB profile carries no letter rating, which BBB says reflects insufficient information rather than a negative finding. The profile showed no complaints closed in the past three years.

On review platforms, Birdeye aggregates 332 reviews for the business with an average of 4.4 stars, most of them from Google. The bulk of those reviews are positive and mention helpful staff and cars delivered as described. A minority are sharply negative and claim that cars did not match their photos or descriptions. That split is common for volume classic car dealers, and it is a reminder to judge each car on its own: ask for extra photos or a video walkaround, read the reviews yourself and get any promise about condition in writing.

Visiting Primo Classics

The showroom is at 611 Alicia Road, Lakeland, FL 33801. Its website lists hours of 8:30 a.m. to 4:30 p.m., Monday through Friday, and it is closed on Saturday and Sunday. The dealer's site gives two phone numbers, (863) 899-1565 and (863) 226-8590, and calling ahead is sensible if you are driving in to see a particular car. Shoppers comparing options can also browse classic cars for sale in Florida from other sellers around the state.