SportsCar LA

SportsCar LA is a classic car dealership at 410 East 58th Street in Los Angeles, in a large facility the company describes as just south of downtown. It buys, sells and consigns classic and sports cars, with a stated emphasis on the Mercedes-Benz R107 SL (the 350SL, 450SL, 380SL and 560SL) and the earlier "Pagoda" 190SL, 230SL and 280SL. The company says it sells and ships cars to buyers anywhere in the world, and that its showroom is mainly 1950s through 1980s cars.

Who runs it and how long it has been around

The company's Meet the Team page names Roy Steele as the founder. In his own biography, Steele says he was born in New Zealand, raced Formula Ford and Formula 3 in Europe, worked behind the scenes with Formula 1 teams including Williams, and moved to Los Angeles in the early 1990s, where he formed SportsCar LA. The same page lists Sabrina Garcia as sales manager. The About page says Steele and Garcia bring more than 40 years of combined experience, and another page on the site says the company has been in business for over 35 years. Third-party directories give different start dates, so this profile relies on the owner's own account of the early 1990s rather than a specific founding year.

A dealer that also takes consignments

SportsCar LA sells cars it owns and buys cars outright, but its site also invites owners to "buy, sell or consign." The navigation includes a Consignment page, which is a vehicle information form headed "tell us about your classic" rather than a published set of terms. Fees, commission and contract length are not stated on the site, so an owner considering this route should ask for them in writing. For background on what to expect, see consigning a classic in our guide.

The company also runs a "We are looking for" wanted list. It says it buys classic and exotic cars in any condition, from restored and original cars to projects and barn finds, with German cars as the top priority, followed by Italian and British marques. According to the site, the company handles trucking, shipping and paperwork on purchases.

What it sells

The Mercedes R107 is the core of the business. The company says it has built one of the largest collections of R107 cars in the United States over the last decade, and its home page promotes "the largest selection of 560SLs" and "over 60 cars in stock." Those are the company's own claims, and live inventory changes, so check the current stock with the dealer. The site says it can also tailor a Mercedes SL to a buyer's specification, including custom interior and exterior colors. Beyond Mercedes, it says it has expertise in British, European and American classic sports cars.

A Production page says the company has supplied cars for entertainment work, citing a red 560SL in a Rolling Stones music video and a car used for a 2021 Billboard Music Awards performance by The Weeknd.

Service, restoration and storage

SportsCar LA says its facility includes mechanical and service bays, a leather upholstery and convertible top department, and technicians who inspect each car before delivery. Its services page lists work on fuel injection, brakes, suspension, electrical systems, air conditioning, transmissions and pre-purchase inspections, with a focus on Mercedes R107 models. It also lists replacement seat covers, soft top replacement and wood trim restoration for the R107.

The company also offers indoor storage. Its storage page lists monthly rates of $325 to $425 for a car and $125 for a bike, and says it can arrange pickup, detailing and transport.

Buying from SportsCar LA

Because the dealer ships widely, many buyers will be purchasing from a distance. The company says viewing is by appointment only, so call before visiting. Its financing page does not describe in-house lending. It lists three outside lenders for classic and collector cars: LightStream, Woodside Credit and J.J. Best Banc and Co. Terms are set by those lenders, not by the dealer. The site's pricing disclaimer notes that advertised prices exclude government fees, taxes, finance charges and dealer document and filing charges. To compare other options, browse California classic cars for sale.

Reputation

The company's Birdeye review page showed an average of 4.6 stars from 61 reviews when checked in October 2026. These are aggregated customer reviews, and they are one data point rather than a guarantee. As with any classic purchase, ask for the title status and service records, and consider an independent pre-purchase inspection.

Visiting SportsCar LA

The showroom is at 410 East 58th Street, Los Angeles, CA 90011. The site lists the phone number (310) 330-9909 and the email address [email protected]. Business hours are shown as Monday to Saturday by appointment only, and closed on Sunday.