Unique Cars of Palm Beach

Unique Cars of Palm Beach is a small Boca Raton business that restores and sells classic Mercedes-Benz SL roadsters, chiefly the W113 "Pagoda" 230SL, 250SL and 280SL of the 1960s and the R107 SL that followed it, especially the final 560SL. It was set up by Freddy Genatios and his wife, Erika, and Florida records show the company was registered in 2017. Rather than a general classic car lot, it works more like a specialist workshop that also sells the cars it prepares.

Who runs it

Freddy Genatios is listed on the company's site as CEO. The site describes him as a lifelong collector and a civil engineer who founded engineering firms and, before this business, built car dealership franchises and ran companies in the United States and Latin America. A March 2026 profile in Garage Style Magazine describes the business as a family operation: Freddy and Erika run it with a small staff, and their daughter, Oriana, handles video and digital marketing. Freddy told the magazine that the W113 is "our heart and soul."

The company is a dealer member of the Florida Independent Automobile Dealers Association.

How the business works

The cars on offer are presented as the company's own inventory, with stock numbers, mileage, Carfax links on the later cars and an internet price on most listings. Restoration is a separate line of work for owners who bring their own cars in. Different sources describe the sales side in slightly different terms: the company's Better Business Bureau profile says it specializes in "the brokerage and full restoration of Classic Mercedes Benz," and Garage Style lists "sales, consignment, service, and full restoration." The company's own website does not set out consignment terms, so owners thinking of selling an SL through it should ask directly how a sale would be handled and what it would cost. Our guide to selling a classic on consignment explains the questions worth asking.

What Unique Cars of Palm Beach sells

The inventory is narrow. In early October 2026 the company's inventory page listed 11 cars, every one a Mercedes-Benz SL convertible. Two 1971 280SLs were for sale at $225,000 and $294,900, and three 1988 560SLs were marked sale pending. Recently sold cars shown on the same page include a 1969 280SL at $230,000 and several 1986 and 1987 560SLs at roughly $51,000 to $55,000. Its listings on ClassicCars.com follow the same pattern, including a matching-numbers 1969 280SL with an upgraded six-speed manual gearbox at $169,900.

That price spread reflects the two halves of the business: low-mileage, well-kept 560SLs sit in the $50,000 range, while restored Pagodas sit far higher. Garage Style reported that the company had R107s for sale but was not yet restoring them, with restoration work focused on the W113.

The restoration work

The company's services page covers body restoration, engine work, complete interiors and restomod customization for the W121, W111, W113 and R107. It describes a process that includes:

• Body: full disassembly, sandblasting where needed, metalwork and paint using Glasurit products in period-correct colors.
• Mechanical: a compression test before the engine comes out; engines needing a rebuild are sent to an outside specialist the company says is authorized by the Mercedes-Benz Classic Center. Transmission, steering, brakes, suspension and air conditioning are rebuilt or replaced.
• Interior and trim: new padding, leather door panels, skived leather dashboards, period carpet and German canvas soft tops, with gauges sent to VDO and radios to Becker of North America for rebuilding.

Garage Style notes that the company balances originality with comfort upgrades such as improved cooling, updated transmissions and Bluetooth audio, depending on what the owner wants.

Buying from Unique Cars of Palm Beach

The site does not publish financing, shipping or trade-in programs. Google reviews displayed on the company's website describe buyers in other states purchasing cars sight unseen after video calls with Freddy, with the cars shipped to them afterward, and mention follow-up fixes made after delivery. Those reviews are chosen by the business, so treat them as a guide rather than proof. For a car at these prices, a pre-purchase inspection by an independent Mercedes specialist and a clear written record of what the restoration included are reasonable requests.

Reputation

Unique Cars of Palm Beach has been BBB accredited since July 2020 and holds an A+ rating, with no complaints closed in the past three years. The review aggregator Birdeye shows a 4.9 average from 28 Google reviews. It is a young business by classic car standards, registered in 2017, and its record is built on a small number of high-value cars.

Visiting and contact

The shop is at 170 NW 16th Street, Suite A, Boca Raton, FL 33432. The company lists 561-429-5459 as its main number and also publishes a second line, 305-775-2234, and a business email address. It is a working restoration shop, so arrange a visit in advance. Shoppers who want a wider choice than SLs can browse classic cars for sale in Florida.