1967 to 1970 Impala Body Styles

The four-door sedan and the volume seller

The four-door sedan was the Impala's practical, family-oriented body style in 1967. It carried a formal, upright roofline with narrow pillars and a flat rear window, built for practicality rather than style. Surviving examples are common but underappreciated, since most were used hard as family transportation and few were preserved with any ceremony. A documented, low-mileage sedan is actually rarer at shows today than the sportier body styles, simply because so few owners bothered to keep one nice.

The Sport Coupe hardtop

The two-door hardtop, marketed as the Sport Coupe, is the body style most associated with the Impala's image in this era. It dropped the center B-pillar entirely, giving an open, glass-heavy profile when both windows were down, and its fastback roofline flowed in an unbroken line into the rear deck. This is the body most SS buyers chose, and it remains the most collected configuration from the generation, commanding the strongest prices among non-convertible variants.

The fastback roofline of the 1967 and 1968 Sport Coupes is quite distinct from the formal, coach-style roof of the Custom Coupe that arrived for 1968, and that difference in silhouette is worth learning to spot.

The four-door hardtop, a body style that no longer exists

Chevrolet also built a four-door hardtop, badged as the Sport Sedan, which combined four doors with the pillarless glass treatment of the two-door coupe. This body style has effectively vanished from the modern automotive landscape, and seeing one at a show today is a genuine surprise for anyone under sixty. It offered family practicality without sacrificing the open, airy glass area buyers associated with performance and style, a combination the market gradually abandoned as fixed-pillar bodies proved easier to engineer to meet tightening federal safety standards.

The convertible

The Impala convertible carried real prestige in 1967, priced above the hardtop and built in far smaller numbers. Its power-operated top and, in SS trim, standard front bucket seats made it the most expensive way to buy an Impala short of loading a Sport Coupe with every option on the sheet. Convertibles from this generation bring the strongest prices, driven by a straightforward calculus: fewer were built, fewer survived open-top use and weather damage, and buyer demand for drop-top classics has only grown.

"When I'm asked to verify a car's body style at a show, I'm not looking at the badge. I'm looking at the roof stamping, the door count, and whether the pillar structure matches what the factory actually built that year. Owners get the badge right far more often than they get the story right."

- Sarah Whitfield

The wagon, built for a different buyer entirely

The Impala wagon served a family market that had little interest in the Sport Coupe's styling flourishes. Offered in six- and nine-passenger versions, it prioritized cargo space and hauling ability over silhouette. Wagons from this generation are enjoying a renewed appreciation today among collectors who want something usable and distinctive rather than another two-door hardtop, and clean survivors are increasingly hard to find since most were driven until they were worn out.

Reading the changes across 1967 through 1970

Body style availability changed only a little across the fourth generation, most notably when the formal-roof Custom Coupe, previously a Caprice exclusive, became an Impala in 1968 and the wagon took the Kingswood name in 1969, but details shifted year to year in ways that matter for authentication. Roof stampings and window trim changed between 1967 and 1970, and a car with a mismatched combination of these details is usually telling you something about its history that the paperwork does not. For the fuller account of how the generation developed and what changed beyond body styling, read the background on the years surrounding this body style lineup.

What this means for buyers today

Body style drives value more than almost any other single factor in this generation, with convertibles commanding the top of the market, Sport Coupes close behind, and sedans and wagons offering the most car for the money to buyers who care more about driving than investment potential. Anyone shopping this era should understand which body style they are actually looking at and what that means for both price and rarity before making an offer. Buyers ready to compare body styles directly against current inventory can find a classic Impala and see how these configurations are priced against one another in today's market.

Body styles at a glance

Laid out this way, the hierarchy of the market becomes obvious. Pillarless construction, whether on two doors or four, consistently commands more attention from buyers than fixed-pillar bodies, and the rarest configurations within that group draw the steepest premiums. A judge or appraiser working this generation learns to read the table almost automatically after enough time spent at shows and auctions.

Why the distinctions still matter

Fifty years on, the body style differences that once simply reflected a buyer's budget and taste now function as a rough guide to rarity and desirability. A sedan and a convertible built on the same chassis code, in the same year, with the same engine, can carry price gaps of tens of thousands of dollars once condition and documentation are equal, purely because of the roof and door configuration Chevrolet stamped onto the body in 1967. Understanding that hierarchy is the first real step toward buying, judging, or simply appreciating an Impala from this generation with any accuracy.

Swapping a set of fender badges is trivial. Turning a sedan into a convertible, or a coupe into a four-door hardtop, is not something anyone does convincingly, which is why body style verification remains one of the most reliable ways to confirm a car is exactly what its paperwork claims.

Sources and notes

• Chevrolet Impala (fourth generation) - Wikipedia
• 1967 Chevrolet Impala Series Specifications - conceptcarz.com
• 1968 Chevrolet Impala Series Specifications - conceptcarz.com
• 1967 Chevrolet Full Size Cars Fact Sheet - Over-Drive Magazine
• 1968 Chevrolet Full Size Cars Fact Sheet - Over-Drive Magazine
• Hagerty Valuation Tools, Chevrolet Impala

Updated November 3, 2026: Corrected: the 1967 and 1968 Sport Coupes had a fastback roofline, the Custom Coupe joined the Impala line in 1968, and Impala wagons shared the sedan wheelbase. The last American four-door hardtops were built in 1978, and no single safety rule ended them.