David Mercer

David Mercer has spent the better part of twenty years following the collector car market closely — attending the major auction events in Scottsdale, Kissimmee, Monterey, and Indianapolis, tracking hammer prices, and building a detailed picture of how values move across different segments of the hobby. He approaches the market the way a financial analyst approaches any asset class: with data, historical context, and a healthy skepticism toward short-term hype.

His focus is on what the numbers actually mean for private buyers and sellers, not just for the headline cars that dominate auction coverage. He writes about valuation trends, the gap between auction results and private-sale reality, and the segments of the classic car market that are quietly appreciating while everyone is watching something else. Based in Scottsdale, he is well-positioned to follow the January auction week that effectively sets the tone for the collector car market each year.