Jim Vasquez
Southern California hot rod and custom car builder with roots in the traditional kustom kulture scene.
Jim Vasquez grew up around hot rods in the Los Angeles area, spending his formative years learning the trade from older builders — chopping tops, channeling frames, laying paint, sourcing period hardware. He eventually settled in Long Beach, where he has spent the last two decades building traditional customs and hot rods and staying close to the West Coast show circuit.
His work sits firmly in the traditional kustom kulture camp: chopped 1949-1951 Mercurys, channeled 1932 Ford coupes, and flathead-powered street rods built from late-1920s and early-1930s American iron. He writes about these cars from a builder's perspective — what makes a correct period build, where the compromises are, and how to tell a well-executed traditional custom from one that just looks the part.
Jim's daily driver is a chopped, channeled 1933 Ford three-window coupe with a built Mercury flathead — exactly the kind of car he's been building and driving his whole adult life.
Magazine Articles by Jim Vasquez
The Colors and Vinyl Roofs of the Colonnade Monte
Love It or Hate It: The Boat-Tail Riviera Debate
From Auburn Speedster to Buick: The Boat-Tail Heritage
The Swoopy Fenders and Formal Roof of 1973
The Lounge on Wheels: Inside the 1966 Riviera
The Color Combinations of the Eighties SS
The Sweeping Fastback That Defined the 1966 Riviera
1966: The Riviera Reinvents Itself on the E-Body
Monochrome, Ground Effects, and the SS Look
The 1971 Cabin and Its Understated Class
Jet-Age Chrome: The Design Language of the 1959 El Camino
The Formal Roofline That Sold the 1978 Monte
The 1964 Galaxie: Sculpted Sides and a Sharper Face
Riding in the Boat-Tail: Inside the 1971-73 Riviera
The 1963 Impala: Styling Refinement of the Full-Size Chevy
The Slab-Side Styling of 1961-66
The Colors of the 1976 Eldorado
Fuchs, Steel Widening & Outlaw Wheel Style
The T/A Stripe and Strobe Graphics
Purists vs Outlaws: The Air-Cooled Debate
Inside the 1957-60 F-100
The Factory Colors of the 1959 Eldorado
1957 Bel Air Colors: The Two-Tone Palette That Defined an Era